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Interested in how other museums are using TikTok? Read this article.Western Alaska Minerals Corp.

вЂњAs a museum and a charity,вЂќ she said, вЂњOur fundamental aim must be tell the Black CountryвЂ™s story in this sort of way.вЂќ The BCLMвЂ™s director also went on to say that during the global health crisis, doing something with a broad appeal was more important than ever.

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Although the series is supposedly set in Birmingham in the 1920s, the BCLMвЂ™s architecture proved to be just the right thing for the producers of that show.Д®den also put the success of the TikTok account down to providing something that is both appealing and accessible at the same time. Famously, part of the open air museum was used as a filming location for a period drama made by the BBC, Peaky Blinders.

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Part of that success may be because the BCLM has been used in TV series in the past, so some of it will be recognisable to people who may never have even visited the UK before. love it when women вњЁ #learnontiktok #history #WW2 #1940s в™¬ positions вЂ“ Ariana Grande Some of the museumвЂ™s social media content features its shops, homes and industrial areas so that people who follow the account can gain a much better understanding of the story of the Black Country, a region that was at the epicentre of BritainвЂ™s industrial revolution. The open air museum has been able to showcase some of its other attractions as well as its hit character actors. вЂњSo, it is a wonderful medium on that basis.вЂќ He may have a point given that the video clip of his performance alone has been viewed on TikTok almost 2.5 million times already. вЂњвЂ¦ helps us to promote the Black Country,вЂќ he said.

Indeed, the actor behind one of the most popular characters in the clips вЂ“ John Homer, who portrays the 1920s granddad вЂ“ said that he had no prior concept of TikTok until his appearance on it started to gather so much attention.ДЄccording to Homer, his character would have been more used to carrier pigeons as a way of communicating rather than digital connectivity. However, that does not mean that the museum has altered its mode of operations in order to make itself more friendly to social media outlets. Natasha Eden, the chief operating officer at the BCLM, said that the social media platform presented the museum with an incredible opportunity to engage more meaningfully with its audience and to showcase the museumвЂ™s characters well, especially to a younger demographic who might not otherwise know about the Black CountryвЂ™s industrial heritage.ДЄccording to Eden, it is because the museumвЂ™s actors play historical characters so well in a shortened clip format that makes them so appealing to the TikTok generation. Bird also said that she thought the open air museum provided the perfect backdrop for social media content because it was the sort set that other video makers using TikTok simply did not have access to, thereby giving the museum an edge.Д«irdвЂ™s work on promoting the museum on TikTok has not gone unnoticed.

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вЂњOur actors know how to tell stories really well,вЂќ she said. She said that the museum was delighted with the success they had enjoyed online. The museumвЂ™s communications manager, Abbey Bird, is responsible for the content of the BCLMвЂ™s TikTok account. Considering that the BCLM was in competition with internet influencers, meme makers and pop stars, making it onto this list was a rather impressive achievement. As a result of this viral video which was shared all over the world, the living museum was listed on the official UK TikTok 100 chart. The actors at the museum starred in a video which featured advice being given out by a вЂyam yamвЂ™ grandfather from the 1920s and other вЂbostinвЂ™ characters to use some of the local vernacular. Part of the internet success for the BCLM was a video that was created by the museum to showcase itself. The museum, which first opened to the public in 1978, has been a regional favourite for some time but its uptake of TikTok has vastly increased its profile.ДЄbove: Filming of вЂ1920s grandadвЂ™, which has been viewed more than 2.2m times.В Photograph: Black Country Living Museum The living museum occupies a site of about 26 acres on former industrial land where visitors can stroll around and interact with various actors who interpret daily life from the past. The museum which is located near Birmingham, recently announced that it has gained well over a third of a million followers since it began using the platform in August (you can follow them too here). TikTok may be the social media phenomenon of the day but it has rarely highlighted a museumвЂ™s profile in quite the way it has done for the Black Country Living Museum (BCLM) which has amassed a huge following around the world only months after joining the platform.